Dress like
you mean it.
EDIT Studio helps individuals and executives build wardrobes that work — effortlessly, intentionally, and completely true to who they are. No more standing in front of a full wardrobe with nothing to wear.
"The right wardrobe doesn't take more time. It saves it."
Drag to reveal · The Edit in action
How I can help you.
Every service starts with a conversation. No hard sells, no packages you don't need. Just an honest assessment of what will make the biggest difference.
Wardrobe Edit
3 hours · in your home
The most transformative place to start. We go through everything you own — pulling out what works, identifying gaps, and letting go of what no longer serves you. You leave with a clear, functional wardrobe and a targeted shopping list. Most clients are amazed by what they already have.
- —Comprehensive closet audit
- —Colour analysis and seasonal palette
- —Occasion mapping (work, social, travel)
- —Shopping list PDF — gaps identified, budget-matched
London only. Zone 1–3 included. Zone 4–6: £20 supplement.
Capsule Build
Full-day personal shopping
A full-day personal shopping experience in London. We visit the stores that are actually right for you — not just the obvious high-street names. Budget-agnostic: I work to your numbers and find the best possible options within them. Everything we buy works with everything else.
- —Pre-shopping consultation call (45 min)
- —Personal shopping day (up to 6 hours)
- —Alteration and tailoring referrals
- —Illustrated outfit guide document post-session
Transport between stores not included. Minimum budget recommendation: £400.
Executive Styling
/ month · retainer service
For professionals who need to look consistently excellent without spending mental energy on it. A monthly wardrobe check-in, travel packing curation, event dressing advice, and on-call styling support via WhatsApp. This is what makes the difference when your role demands it.
- —Monthly 2-hour in-home session
- —Event and occasion dressing advice
- —WhatsApp on-call styling support
- —Seasonal shopping shortlists
3-month minimum. 4–6 week current wait time for new Executive clients.
Online Styling
90-minute video consultation
If you're not in London. Send photos of your current wardrobe, complete a detailed style questionnaire, and we'll spend 90 minutes on Zoom building your direction, identifying the gaps, and creating a clear action plan with specific shopping recommendations at your price point.
- —Detailed style questionnaire sent in advance
- —90-minute Zoom session
- —Post-session written summary with recommendations
- —Shopping list with links at your budget
Available worldwide. Sessions recorded with consent for future reference.
Sophie Laurent
Personal Stylist · Fashion Consultant
I spent twelve years working in fashion PR and buying before I realised that what I loved most wasn't fashion for fashion's sake — it was helping the real people around me understand and use it. EDIT Studio was founded on the belief that personal style isn't a luxury or an indulgence. It's a practical skill, and like all skills, it can be learned.
I work primarily with professional women who are excellent at their jobs but feel as if their wardrobe hasn't kept up with who they've become. We fix that — thoughtfully, efficiently, without spending a fortune, and always with the goal of making getting dressed feel easier rather than more complicated.
The Edit process.
Discovery Call (free, 20 minutes)
We talk about where you are, where you want to be, and which service is the right fit. I'll ask about your lifestyle, your wardrobe frustrations, your budget, and your goals. No pressure, no obligation — just an honest conversation to see if we're the right fit for each other.
Style Questionnaire
Before any session, you complete a detailed questionnaire covering your lifestyle occasions (work, evenings, weekends, travel), your inspirations and frustrations, your colour instincts, your budget, and what success looks like for you. It means we hit the ground running rather than spending the session establishing basics.
The Session
In person at your home (London, Zone 1–3) or online via Zoom. This is where the real work happens. Honest, structured, collaborative, and often surprising — most clients discover they own far more than they realise, and that the problem isn't quantity but curation.
The Edit Document
After every session, you receive a detailed written guide: your colour palette, your capsule building blocks, outfit combination photographs (where relevant), and a curated shopping list with specific recommendations at your price point. This is yours to keep and refer back to.
The aesthetic.
Every client's Edit is unique. Here's a glimpse of the direction we build toward — elevated, effortless, and entirely your own.
Neutral capsule wardrobe flat lay
Styled outfit editorial
Organised capsule wardrobe rail
Luxury accessories flat lay
Professional workwear styling
Neutral capsule wardrobe flat lay
Styled outfit editorial
Organised capsule wardrobe rail
Luxury accessories flat lay
Professional workwear styling
In their own words.
"Sophie transformed the way I think about getting dressed. I had a wardrobe full of things I never wore and a persistent sense that nothing suited me. Three hours with her and I now have half the clothes and look better — and feel better — than I ever have. The ROI is genuinely extraordinary. I tell everyone."
"I'd been promoted to partner and felt as if my wardrobe hadn't caught up with who I'd become professionally. Sophie understood that in about five minutes without me needing to articulate it in any depth. The Executive Styling package has been, without question, the best professional investment I've made this year. I look the part. More importantly, I feel it."
"I work remotely and live in Edinburgh, so I did the online consultation sceptically — could a Zoom session really change anything? It completely did. Sophie's questionnaire is so thorough that by the time we spoke she already had a clear picture of my wardrobe, my frustrations, and my goals. The shopping list she sent afterwards was specific, realistic, and entirely right."
Transparent pricing.
No confusing packages, no hidden supplements. Here's exactly what each service costs and what it includes.
All prices include VAT. Travel to your home within Zone 3 is included in the above. Zones 4–6: £20 travel supplement applies. Travel outside London available on request.
Questions & answers.
Not at all — in fact, that's usually where we start. My approach is explicitly anti-trend: we build a wardrobe based on who you actually are, what occasions you need to dress for, and what flatters your specific colouring and shape. Trends are discussed only when they happen to be relevant to your goals. Otherwise, we ignore them entirely.
Yes. The first thing we do in any session is maximise what you already own — most clients discover they already have the basis of a really good wardrobe and just need help seeing it clearly. When we do shop, the recommendations I provide are always specific to your price points. I work with clients at every budget.
At the moment, my client base is primarily professional women. For male clients seeking personal styling, I'm very happy to make a referral to a colleague who specialises in menswear — just get in touch and I'll point you in the right direction.
For the Wardrobe Edit and Capsule Build, currently 2–3 weeks. The Executive Styling Retainer has a waiting list of 4–6 weeks for new clients. Online consultations are available within 1 week. If you need something sooner, please still get in touch — cancellations do occur.
Nothing! Please resist the urge to tidy up or edit anything before I arrive. The more authentic the current state of your wardrobe, the better picture I get of what's actually happening. A neatly sorted wardrobe hides the exact information I need to do my best work.